Ticket types
A ticket type is a thing you sell: a price, a quantity, and rules about who can buy how many. Every event needs at least one.
- Price and quantity — the two that matter. Quantity is the real cap on the door.
- Sale window — when this tier opens and closes, which is how early-bird pricing works: an early tier that closes and a standard tier that opens.
- Minimum and maximum per order — stops one buyer taking the whole allocation.
- Visibility — public, or hidden so it only sells through a direct link.
- Transferable — whether a holder can pass it on.
- Fee bearer — absorb or pass on, per tier.
Patterns that work
- Early bird → standard → door. Three tiers on sale windows, no manual switching on the night.
- Tables and groups. One ticket type sold as an allocation, with a minimum per order so it cannot be split.
- Hidden tier for partners. Not publicly listed, sold through a link you send.
- Free tier alongside paid. A free type costs nothing to issue, and still gets a scannable ticket and a headcount.
Seated and sectioned venues
For a venue with a real layout you can define sections and attach ticket types to them, so a buyer is choosing a place as well as a price. Sections can be saved as a venue template and reused for the next event in the same room.
Where individual seats are mapped, buyers select and briefly hold specific seats during checkout, and the hold releases if they do not complete.
When a tier sells out
A sold-out tier switches to a waitlist. If capacity is added or a ticket is released, waitlisted people are offered it in order, each with a window to claim before it passes on. That is a better answer than a bigger allocation you cannot fill.