Event Guides

Schedules, on-sale dates and ticket advice for the events you follow.

How to Promote an Event in the Last Two Weeks

Most tickets sell in the final fortnight. Here is the sequence that works when the announcement buzz has faded and the door date is close enough to feel real.

For Creators

Pricing Your First Event: Ticket Tiers That Actually Work

Early bird, general, VIP — most first-time organisers copy the three-tier structure without knowing what each tier is for. Here is what each one does to your sales curve.